System and method for adapting an electronic device for different desired persona

ABSTRACT

A system and method are described for automatically or manually adapting the user interface of a mobile electronic device (“MED”) for a desired persona of the system user. This will permit the system user to provide a desired personal image to the outside world. The ability of a system user to adapt the MED for a system user&#39;s persona will include the changing the user interface consistent with the persona the system user desires to represent internally and externally. This will also permit the system user to change the external connections of his/her MED consistent with that persona, which will remain the active persona until the system user decides to change the persona.

RELATED APPLICATIONS

The present application is a continuation-in-part of U.S. patentapplication Ser. No. 13/986,141, filed Apr. 4, 2013, now U.S. Pat. No.9,042,878, the disclosure of which is hereby expressly incorporatedherein by reference in its entirety.

FIELD OF THE INVENTION

The present invention relates to systems and methods for configuringelectronic devices for different modes of operation related to locationor representation of personal image. More specifically, the presentinvention relates to systems and methods for configuring electronicdevices, such as a smart phone or mobile phone or smart tablet device,so that the interface as presented to the system user will change basedon location or representation of the user's personal image.

BACKGROUND OF THE INVENTION

There is an increased number of individuals globally that use mobileelectronic devices, such as smart phones, smart tablet devices, and thelike (collectively, “MEDs”), for the communications with otherindividuals and for carrying out business transactions. Although, thecurrent MED technology provides the ability to select and downloadvarious types of applications for use on a specific user MED, the basicuser interface remains the same.

In view of many MED users operating in multiple system environments inevery given day, for example, a single person in a social environment, aperson in a work environment, a person as a shopper, a person as aparent, the MED is not adaptable to specifically provide an interfacefor the system user that would accommodate these different personasautomatically or manually. That is, if each of the differentenvironments in which a system user experiences in any given day arethought of as requiring a different avatar, the MED is not adapted toremain consistent with that avatar. The adapting of the user interfacewould include, but not be limited to, the contextual content of theinterface and interface connections external to the MED.

It is highly desirable to be able to automatically or manually configurea MED interface and the MED to adapt to a desired system user personaconsistent with the personal image that such system user desires at anygiven time.

SUMMARY OF THE INVENTION

The present invention is directed to a system and method forautomatically or manually adapting the user interface of a MED and theMED for a desired persona of the system user at a given point in timeconsistent with a desired representation of the user's personal image.

The ability of a system user to adapt the MED for a system user'spersona will include changing the user interface consistent with thepersona the system user wishes to represent internally and externally,changing the external connections of the MED consistent with thatpersona, and operating the MED according to that persona until thepersona is changed.

According to the present invention, the application for providing theability of the system user to change the operating persona of the MEDmay be a downloadable application that will be either stored on the MEDor an application that accesses a remote system that will provide thenecessary operating subsystems, for example, through a cloud-basedapplication.

When the application is downloaded and the icon for the application ofthe present invention is first activated, the system user will beprompted to set up an account under which the personas that are createdwill stored. The account number will be unique to each system user andit may be protected by known security mechanisms.

The present invention permits either automatic or manual activation ofthe persona-based application. If activation is manual, it may be basedon activation of an icon on MED display screen, selection on a drop-downmenu, activation of a manual switch, voice activation, or other actionsthat are carried out by the system user.

If activation is automatic, it may be based on the MED being exposed tothe electronic field that will cause automatic activation of thepersona-based application or it may be based on a particular time anddate. For example, when a system user enters their home or apartment youcould activate a home mode persona as a parent by providing anactivation device at the thresholds for the home when entering and onefor changing it to a different persona when leaving. This same type ofautomatic activation could be provided for business applications such asdepartment stores such that when the system user enters departmentstore, activation of the shopper persona for that business could beactivated on the MED providing desired information for the system userfor shopping in that store that day.

When a particular persona is activated on the MED, the display screen ofthe MED will be changed to provide a presentation screen consistent withthe persona automatically selected or manually selected by the systemuser. The contents of the display screen will be based on settings inputby the system user whether display screen will be automatically selectedor manually. The content of the display screen for a particular personawill have the functioning preferences selected by the system user.Accordingly, a first persona may provide a first set of downloaded appsfor display screen consistent with that first persona, while a secondpersona may provide a second set of downloaded apps for this displayscreen consistent with the second persona. As such, the system user willbe able to operate in essentially in two different modes of operationbased on the selected persona.

Until a system user selects a particular persona, the MED will operatein a master mode will be consistent with a normal operating mode of anMED. It is only after the system user selects to operate in a personamode, that the MED persona can be automatically changed or the systemuser can manage select the various persona settings program by thesystem user.

The system user may also select for each persona information from thatsystem user's social media accounts to the streamed the display screenwhen a particular persona is selected. Further, the system user mayselect for each persona retail information to be provided to the displayscreen when that particular persona is selected. Yet further, systemuser may will pave the ability to share persona information with othersthrough social media accounts. Even yet further, system users have theability to stream particular video content to be displayed on thedisplay screen for a particular persona.

The present invention will be described in greater detail in theremainder the application referring to the drawings.

DESCRIPTION OF THE DRAWINGS

FIG. 1 shows a representative system for carrying out the method of thepresent invention, which preferably automatically or manually adapts theuser interface of a MED and MED for a desired persona of the system userat a given point in time consistent with a desired representation of theuser's personal image.

FIG. 2 shows a representative system database and files account numberfiles and information associated with each account number file that isstored in the system database.

FIG. 3 shows a MED interactive touch screen that includes an icon foractivating the method of the present invention for automatically ormanually adapting the user interface of a MED and MED for a desiredpersona of the system user at a given point in time consistent with adesired representation of the user's personal image.

FIG. 4 shows the “Persona” menu that will be displayed on a MED when theicon for automatically or manually adapting the user interface of a MEDand MED for a desired persona of the system user at a given point intime consistent with a desired representation of the user's personalimage is activated.

FIG. 5 shows the “Add/Delete” screen display that will be displayed whenthe “Add/Delete” selection is selected on the “Persona” menu.

FIG. 6 shows the “Persona Settings” menu that will be displayed when the“Add New” icon is selected on the “Add/Delete” screen display.

FIG. 7 show the “Activation Mode” menu that will be displayed when the“Activation Mode” icon is selected on the “Persona Settings” menu.

FIG. 8 shows a representative flow diagram for adding a new persona tothe MED according to the system and method of the present invention.

FIG. 9 shows the “Add/Delete” screen display that will be displayed whenthe “Chg Setting” selection is selected on the “Persona” menu.

FIG. 10 shows the “Persona Settings” menu that will be displayed whenthe “Chg Set” icon is selected for one of the personas on the“Add/Delete” screen display.

FIG. 11 shows a representative flow diagram for changing the setting fora persona on the MED according to the system and method of the presentinvention.

FIG. 12A shows a representative example of the integration of socialmedia feeds according to the system and method the present invention.

FIG. 12B shows a representative example of the display screen when the“Feeds” icon is activated to permit the system user to make certainselections for the social media to be displayed on the display screen.

FIG. 13A shows a representative example of the integration of retailinformation according to the system and method of the present invention.

FIG. 13B shows a representative example of the screen display when the“What's Hot?” icon is an activated to permit the system user to makecertain selections of retail information to be displayed on the displayscreen.

FIG. 14 shows a representative example of the integration of video feedsfor integration of video information according to the system and methodthe present invention.

DETAILED DESCRIPTION OF THE PRESENT INVENTION

The present invention is a system and method for automatically ormanually adapting the user interface of a mobile electronic device(“MED”) and the MED for a desired persona of the system user. This willpermit the system user to provide a desired personal image. The abilityof a system user to adapt the MED for different system user personaswill include changing the user interface and the MED consistent with thepersona the system user desires to represent internally and externally.This will also permit the system user to change the external connectionsof his/her MED consistent with that persona, which will remain theactive persona until the system user decides to change the persona.

According to the present invention, the application for providing theability of the system user to change the operating persona of the MEDmay be a downloadable application that will be either stored on the MEDor an application that the MED accesses a remote system that willprovide the necessary operating subsystems, for example, through acloud-based application. Further, the present invention permits eitherautomatic or manual activation of the persona-based application.

When the application is downloaded and the icon for the application ofthe present invention is first activated, the system user will beprompted to set up an account under which the personas that are createdwill stored. The account number will be unique to each system user andit may be protected by known security mechanisms.

If activation is manual, it may be based on activation of an icon on MEDdisplay screen, selection on a drop-down menu, activation of a manualswitch, voice activation, or other actions that are carried out by thesystem user. If activation is automatic, it may be based on the MEDbeing exposed to the electronic field that will cause automaticactivation of the persona-based application or it may be based on apredetermined time and date.

Referring to FIG. 1, generally at 100, the system of the presentinvention is shown. According to the present invention, MEDs 102, 104,and 106, preferably will have a mobile application downloaded and storedon it that implements the method of the present invention forautomatically or manually adapting the user interface of the MED and theMED itself for a desired persona of the system user at a given point intime consistent with a desired representation of the user's personalimage. MEDs 102, 104, and 106 include at least a processor, input andoutput subsystems, and memory for operating the MEDs for carrying outthe present invention

It is understood that MEDs 102, 104, and 106 do not have to download andstore the mobile application of the present invention but may access anapplication in a cloud that will permit such MEDs to carry out themethod of the present invention for automatically or manually adaptingthe user interface of a MED for a desired persona of the system user ata given point in time consistent with a desired representation of theuser's personal image.

Again referring to FIG. 1, MEDs 102, 104, and 106 may wirelessly connectto the Internet 108. However, it is understood other similar structures,for example, the World Wide Web (“WWW”), could be used and still bewithin the scope of the present invention.

FIG. 1 also shows system server 110 to which each of the MEDs connectfor carrying out the method of the present invention. System server 110has a processor, input and output subsystems, and memory for operatingwith the MEDs for carrying out system and method of the presentinvention. System server 110 connects to system database 112. Systemdatabase 112 is for storing persona information for each system user aswe discussed subsequently with respect to the remainder the Figures.

FIG. 2, generally at 200, shows system database 112 from the FIG. 1 andthe representative accounts and representative persona informationapplicable to one account. Again referring to FIG. 2, at 202, it showsthat system database 112 stores information about system users based onaccount numbers. For example, MED 102 may be assigned account number000001, MED 104 may be assigned account number 000002, and MED 106 maybe assigned account number 000003.

It is understood by a person of ordinary skill in the art that systemdatabase 112 may store account information for 1-N system users up tothe capacity of the system database. It is also understood by a personof ordinary skill in the art that account numbers may be of anyform/format as long as system server 110 and system database 112 cantrack such account numbers to the applicable MED. Further, the accountnumbers may be in encrypted or unencrypted form and still be within thescope of the present invention.

Database 112 or another database of the system (not shown) that iselectronically connected to system server 110 may contain an apps storefrom which 1-N system users may select apps to associate with theirparticular personas. This app store will include both free and paidapps. Further, the app store may have apps categorized by type,ethnicity, culture, geography, or other methods. It is understood thatthe categories here are only representative and other categorizations ofapp in the store may be used and still within the scope of the presentinvention.

Referring to FIG. 2, system user who owns or is authorized to use MED106 and has been assigned account number 000003 by system server 110,when his/her account was set up, set up the six persona information setsthat are shown. This is meant just to be representative and a limitationon the present invention. As such, there are six persona informationsets shown but a person of ordinary skill in the art would understandthat more or less than six may be set up by the system user and thiswould still be within the scope of the present invention.

Referring to the persona information menu at 204, this menu would appearon MED 106 in a method to be described subsequently but the personainformation will be appropriately stored on system database 112associated with account number 000003 for MED 106.

Referring to FIG. 3, generally at 300, an enlarged view ofrepresentative MED 106 is shown. There are a number of icons shown onthe face of MED 106 and one of the icons is marked with a “P” toindicate that this is the persona icon of the present invention. Morespecifically, the persona icon is shown at 302 in FIG. 3. The “P” iconwill be present on each persona screen, which will permit the systemuser too change his/her persona at any time.

Referring to FIGS. 4-11, the series of drop-down menus and selectionoptions for the system user will be described that are associated withactivation of the persona icon 302 as shown in FIG. 3 for adding anddeleting personas, and changing the settings for existing personas.

Referring to FIG. 4, generally at 400, when persona icon 302 isactivated by the system user, the drop-down “Persona” menu shown that402 will be displayed on MED 106. Persona drop-down menu 402 is shownwith eight selections. These selections include “Add/Delete” selection404, “Chg Settings” selection 406, “Default” selection 408, “Business”selection 410, “Shopping” selection 412, “Clubbing” selection 414,“Home” selection 416, and “Travel” selection 418. Although, personadrop-down menu 402 includes eight selections, it is understood by one ofordinary skill in the art that there may be more or less than eightselections and still be within the scope of the present invention.

A system user would select “Default” 206 for setting the parameters foroperating the MED for standard use with no specialized persona. Thesystem user would select “Business” 208 when entering, for example, hisor her office every day and maintaining user that icon until leaving atthe end of the day. The system user may select “Shopping” 210 whenshopping at a department store or other store, for example, for clothesor furniture. The system user may select “Clubbing” 212 when going outin the evening and night clubs. Further, the system user may select“Home” 214 during the time he/she is at home. Lastly, the system usermay select “Travel” 216 when traveling on pleasure or for business. Itis understood, that the selection of the persona on menu 204 may be donemanually on the MED or it could be done automatically through the use ofa transponder at the threshold of locations the system user enters andleaves or according to predetermined date and times. It is contemplatedthat the system and method of the present invention would permit aselectable icon on the MED that would permit the system user to choosemanual or automatic operation.

Referring to FIG. 5, generally at 500, when “Add/Delete” selection 404is selected on Persona drop-down menu 402, “Add/Delete” drop-down menu502 is displayed on the display screen of MED 106. Add/Delete drop-downmenu 502 displays “Default” 504 along with associated Delete button 506and Chg Set button 508, “Business” 510 along with associated Deletebutton 512 and Chg Set button 514, “Shopping” 516 along with associatedDelete button 518 and Chg Set button 520, “Clubbing” 522 along withassociated Delete button 524 and Chg Set button 526, “Home” selection528 along with associated Delete button 530 and Chg Set button 532, and“Travel” 534 along with associated Delete button 536 and Chg Set button538.

The “Delete” button that is associated with each of the personas shownat 504, 510, 516, 522, 528, and 534 would be selected if the system userdesired to delete that persona from the system and further use. Thiswould cause that persona to be deleted from MED 106 and from system datedatabase 112. After, deleting a persona, the system user would activate“End ADD New” button 542 that would return the system user to previousdisplay screen on MED 106 or the default screen. Further, the “Chg Set”button that is associated with each of the persona shown at 504, 510,516, 522, 528, and 534 is activated if the system user desired to changethe settings for a particular persona. This will cause the settings forthat persona to be changed on the MED and system server 112 so that whenthe system user desires to use that persona it will be provided withsuch new settings.

Again referring to Add/Delete drop-down menu 502, it also includes “AddNew” button 540 and “End Add New” button 542. The activation of thesebuttons will be described in further detail with respect to FIGS. 6 and7.

Referring to FIG. 6, generally at 600, “Add/Delete” drop-down menu 502and “Persona Settings” drop-down menu 602 are shown. As statedpreviously, when “Add/Delete” drop-down menu 502 is displayed on thedisplay screen of MED 106, “Default” 504 is displayed along withassociated Delete button 506 and Chg Set button 508, “Business” 510 isdisplayed along with associated Delete button 512 and Chg Set button514, “Shopping” 516 is displayed along with associated Delete button 518and Chg Set button 520, “Clubbing” 522 is displayed along withassociated Delete button 524 and Chg Set button 526, “Home” 528 isdisplayed along with associated Delete button 530 and Chg Set button532, and “Travel” 534 is displayed along with associated Delete button536 and Chg Set button 538. Add/Delete drop-down menu 502 also displays“Add New” button 540 and “End Add New” button 542.

When “Add New” button 540 is activated, it will provide the means bywhich a system user can add a new persona to MED 106 and sand also storeit on system database 112. Upon activation of Add New button 540,“Persona Settings” drop-down menu 602 is displayed on MED 106. When“Type Name” button is activated by the system user, an area is providedon the MED 106 display where the system user can enter the name of thenew persona, e.g., “Mack Daddy.” Upon entering the new persona name, thesystem user will next activate the “Background” button 606, which willprovide a number of stored backgrounds for MED 106 when this persona isselected by the system user to depict the particular persona. If none ofthe stored backgrounds is what the system user desires, he/she candownload an appropriate background, for example, from an Internetwebsite.

After the selection of the desired background, the system user willactivate “Ringtone” button 608. Upon activation of this button, thesystem user will be provided a number of stored ringtones in a drop-downmenu on MED 106 from which to choose for this particular persona. If thesystem user does not desire to use any of these a ringtones, then he/shecan download an appropriate ring tone, for example, from an Internetwebsite.

After the appropriate ringtone has been selected, the system user willactivate “Screen Apps” button 610. Upon activation of the Screen Appsbutton, MED 106 will provide an area in which the system user can addshortcuts for all of the Screen Apps icons he/she wants displayed on MED106. The Screen Apps icons can be displayed for the new persona in anymanner desired by the system user. The apps to be displayed may beselected from app sites through the Internet or may be selected from theapp store database associated with system server 110. The database thatincludes the app store may be database 112 or another database (notshown) that is electronically connected to the system server 110.

After the Screen Apps have been selected for the new persona, the systemuser will activate “Calendar” button 612. When this button is activated,the system user will be provided with a calendar and the system user canpreselect specific dates and times when the new persona will beautomatically activated. If the system user does not want toautomatically activate the new persona at any specific date and time,he/she will not enter anything in the calendar.

After selecting any specific dates and times using Calendar button 612,the system user will select “Activation Mode” button 614. Referring toFIG. 7, when the “Activation Mode” button is selected, “Activation Mode”drop-down menu 702 will be displayed on MED 106. If the system userwants the new persona to be activated automatically, he/she will select“Automatic” at 704 and, if the system user desires the persona to beautomatically activated at the same time every day, he/she will enter atime when prompted. However, if the system user desires a certain timeand date for activation of the new persona, he/she will enter that timeand date when prompted. The selection of “Automatic” will work inconjunction with automatic activation based on times and dates that thesystem user has entered on the calendar for automatic activation aspreviously described.

If the system user wants to activate the new persona only when he/shedesires, system user will select “Manual” activation at 706. This willmean that when the system user activates persona button 302 icon (FIG.4) that system user would select the desired persona from the list thatis displayed and that persona will be activated. The selected personawill remain activated until the system user chooses another persona orit is overridden by automatic activation of another persona.

If the system user selects “Field” activation at 708 for the newpersona, this new persona will be activated when MED 106 passes througha particular passive or active electronic-based field, such as, at thethreshold of a building, which will automatically activate the newpersona. For example, if the particular business where the system useris employed has a passive or active electronic-based field at theentrances that will activate the MEDs of its employees to change theseMEDs to a business persona, then that would happen each time the systemuser enters the building and may also cause these MEDs the change backto the “Default” persona when leaving the building.

If the system user selects the “Voice” activation at 710 for thepersona, the new persona will be activated when the system user speaksthe persona name into the microphone associated with MED 106. Voiceactivation may include the system user reciting the persona name orother word or phrases that can be used for voice activation of the newpersona and still be within the scope of the present invention.

The system user may also select “Remote” activation at 712. Remoteactivation will permit the system user to activate the new persona onthe MED using a remote device, such as a personal computer, iPad,personal digital assistant, or other smart device by connecting to theMED remotely and wirelessly via, for example, the Internet, the WorldWide Web, or other similar type of system.

“Other” at 714 is provided because a person of ordinary skill in the artwould understand that there may be other activation modes in addition tothose shown at 704, 706, 708, 710, and 712 that could be used and stillbe within the scope of the present invention.

After the “Activation Mode” has been selected, system user wouldactivate “Other” at 616. “Other” is present to indicate that there maybe other settings provided for the new persona as would be understood byperson of ordinary skill in the art. The person of ordinary skilled inthe art would understand there may be more or less than Persona Settingsshown at 602 and still be within the scope of the present invention.

Again referring to FIG. 6, once the system user is entered all of the“Persona Settings” at 602, the system user will activate “Save” button618. This will cause the settings to be stored on MED 106 and be storedin a system database 112 via Internet 108 and system server 110. The newpersona and settings will be stored with respect to account number000003. Referring to FIG. 2, after the new persona is saved underaccount number 000003 there would now be a seventh entry under personainformation at 204, namely, “7. Mack Daddy” that could be selectedmanually or automatically by the system user.

Referring to FIG. 8, generally shown at 800, a flow diagram is shown forsetting up a new persona. Start at 802 of the flow diagram is when thesystem user desires to add a new persona to MED 106 and store that newpersona in system database 112 under that system user's account. Thesystem user at 804 will access the MED display screen and at 806 willactivate the “Persona” icon. At 808, the system user will then activatethe “Add/Delete” button on the drop-down menu that is provided. At 810,the system user will then activate the “Add New” button. Next, at 812,system user will enter the “Persona Settings” information and then at814, and then system user will save the new settings on the MED and onsystem server 112. At 816, the system user makes a determination whetherhe or she wishes to add any additional new personas. If additional newpersonas are to be added, then the system user will go back to 812 andadd the personal settings for each additional new persona. The personasettings for each new persona will be saved on the MED and in systemserver 112. After all new personas have been added, the method proceedsto 818 which ends at a new personas and returns the system user to theMED display screen or the previous persona display screen. Morespecifically, the system user activates “End Add New” button 542 to endthe add personas process.

Referring to FIG. 9, generally at 900, when “Chg Setting” selection 406is selected on Persona drop-down menu 402, “Add/Delete” drop-down menu502 is displayed on the display screen of MED 106. Add/Delete drop-downmenu 502 displays “Default” 504 along with associated Delete button 506and Chg Set button 508, “Business” 510 along with associated Deletebutton 512 and Chg Set button 514, “Shopping” 516 along with associatedDelete button 518 and Chg Set button 520, “Clubbing” 522 along withassociated Delete button 524 and Chg Set button 526, “Home” 528 alongwith associated Delete button 530 and Chg Set button 532, and “Travel”534 along with associated Delete button 536 and Chg Set button 538. Asstated previously, “Delete” button that is associated with each of thepersonas shown at 504, 510, 516, 522, 528, and 534 would be selected ifthe system user desired to delete that persona from the system andfurther use. This would cause that persona to be deleted from MED 106and from system date database 112.

Referring to FIGS. 9 and 10, changing persona settings will bedescribed. Referring to FIG. 10, generally at 1000, if “Chg Set” button532 for “Home” persona 528 is activated, it will cause “Person Settings”drop-down menu 602 to be displayed on MED 106. The system user will thenenter any new change information into the settings for the Home personaand then activate the “Save” button at 618 that saves the new settingson MED 106 and system database 112. After this, the “Home” persona, whenactivated, will use the new settings.

Referring to FIG. 11, generally shown at 1100, a flow diagram is shownfor changing the settings for an existing persona. Start at 1102 of theflow diagram is when the system user desires to change the settings foran existing persona, for example the “Home” persona settings. At 1104,the system user will access the “Home” persona display screen or if thesystem user is in the standard mode of operation, the MED displayscreen. At 1106, the system user will activate the “Persona” icon. Afterthis, at 1108, the system user will select the “Chg Settings” buttonfrom the drop-down menu. Then, at 1110, from the next drop-down menu,the system user will select the “Chg Set” button that is associated withthe “Home” persona. At 1112, this selection will produce the “PersonaSettings” menu and the system user will make the desired changes to thesettings for the Home persona. Once these changes have been made, at1114 system user will save these changes on the MED and in systemsdatabase 112. The system user will now activate the “End Add New” buttonwhich will return system user to the “Home” persona display screen orthe standard MED display screen.

It is also contemplated that the system of the present invention may becarried out without the use of the system server 110 and database 112(FIG. 1). I this embodiment of the present invention, the personaapplication of the present invention would be downloaded, for example,from an Internet website and stored on a MED, such as 102, 104, or 106(FIG. 1). The system user would then create as many personas as desiredin the method described above but instead of storing them on the systemdatabase, they would be stored in the MED memory. In this embodiment,there would be no need for account numbers because the personainformation is stored locally on the MED. Other than these differences,the system and method of the present invention would be carried out asdescribed above.

Is to be noted that when the system user activates the Save button inthe described embodiments of the present invention, it will clear todisplay screen of MED 106 of any drop-down menus that may have beenplaced on the screen and process of adding new personas or changingpersonas.

Referring to FIG. 12A, generally at 1200, shows a representative exampleof the integration of social media feeds according to the system andmethod the present invention. As shown in this Figure, Internet cloud1210 receives streaming data from representative social networks towhich a system user may subscribe. These include Facebook 1202,Instagram 1204, Twitter 1206, and LinkedIn 1208. It is understood by aperson of ordinary skill the art that more or less than four socialmedia streams may be input to Internet cloud 1210 and it would still bewithin the scope of the present invention.

Again referring to FIG. 12A, the social media network feeds aretransmitted from Internet cloud 1210 to MED 1224. As shown, the Facebookfeed is transmitted on line 1212, the Instagram feed on line 1214, theLinkedIn feed on line 1216, and the Twitter feed on line 1218. Theselines are just representative of the wireless transmission of the socialmedia feeds to MED 1224. The system user who has an account with each ofthe social media systems will have an icon displayed on personabackground screen 1226 if the system user so desires to have that socialmedia feed associated with that persona. As is shown in FIG. 12A, theFacebook icon is shown at 1228, the Twitter icon is shown at 1230, theInstagram icon is shown at 1232, and the LinkedIn icon is shown at 1234.However, the system user may choose to have none, one, or more than oneof the social media icons displayed on a particular persona backgroundscreen as that system user desires.

Preferably, if the system user swipes to the left or the right, or up ordown, or activates an icon (not shown) on the persona backgrounddisplay, the display screen of MED 1224 would change to display screen1236. This display screen includes Feeds icon 1238 and a series ofsocial media streaming data that, preferably, is time based. By this, itmeans that the most current curated social media information is at thetop. As is shown, from the most recent to the oldest that is displayedon display screen 1236, there is twitter feed 1240, twitter feed 1242,Instagram feed 1244, Twitter feed at 1246, Instagram feed 1248,Instagram feed 1250, and Twitter feed 1252. When the system user clickson any one of the social media feeds shown, it will open up thatparticular feed for more information that is provided for thatparticular social media feed.

Referring to FIG. 12B, generally at 1260, it shows a representativeexample of the display screen when “Feeds” icon 1238 is activated topermit the system user to make certain selections for the social mediato be displayed on the display screen. When Feeds icon 1238 isactivated, it will open up screen display 1262. This screen displaypermits the system user to set up the feeds he/she wants presented ondisplay screen 1236 and the type of curated data the system user wantsprovided on the screen display. For example, if the system user desiresfeeds from Twitter or Instagram, that system user would go to Feedssection 1274 were the appropriate boxes are shown. As such, if thesystem user wants Twitter alone he/she would check the box at 1276 andif that system user wants Instagram alone he/she would check the box at1278. If the system user wants both feeds, he/she would check the boxesat 1276 and 1278. It is understood that the system of the presentinvention may support more than Twitter and Instagram feeds and it wouldstill be within the scope of the present invention.

At Categories section 1264, the system user may select the categories ofthe social media feeds that he/she wants displayed on the display screen1236. If the system user wants only information from the selected socialmedia feeds, the system user may check the box, for example, for beautyat 1266 or fashion at 1268. Further, the system user may check bothboxes at 1266 and 1268 to receive beauty and fashion feeds from thesocial media selected in Feeds section 1274. Although only the beautyand fashion categories are shown in Category section 1264, additionalcategories may also be included and different personas may havedifferent categories and it would still be within the scope of thepresent invention.

Again referring to FIG. 12B, Category section 1262 shows checkbox 1274for Instagram and checkbox 1272 for Twitter. These may be selected bythe system user if that system user desires to have non-categoryspecific feeds from either Twitter or Instagram. Accordingly, if theInstagram category box at 1270 is selected and the Instagram feed at1268 is selected, all the Instagram feeds regardless of category will beprovided on display screen 1236. Similarly, if the Twitter category boxat 1272 is selected and the Twitter feed at 1276 is selected, all of theTwitter feeds regardless of category will be provided on display screen1236. It would be understood by a person of ordinary skill the art thatfor each social media feed shown in Feeds section 1274, there may be acorresponding checkbox for that feed in Categories section 1264 and itwould still be within the scope of the present invention. Categoriessection 1264 and Feed section 1274 may also have an “All” checkboxassociated with each of them and by selecting that checkbox, all itemsin that section will be selected.

The selection of Categories at 1264 and Feeds at 1274 will betransmitted from MED 1224 to system server 1220 through Internet cloud1210. This information will then be transmitted to system database 1222where it will be stored in the system user's account. As the system usermakes additional changes to the Categories and Feeds, the systemdatabase will be appropriately updated on a periodic basis. The systemuser's account information may be shared by that system user withwhomever he/she desires.

FIG. 13A, generally at 1300, shows a representative example of theintegration of retail information according to the system and method ofthe present invention. Referring to this Figure, Internet cloud 1210receives data from retail sites to which the system user wishes toobtain information. This information may be general information orcurated as desired by the system user. This may include restaurantinformation 1302, event information 1304, shopping information 1306, andsports equipment information 1308. It would be understood by a person ofordinary skill in the art that information from more or less than fourretail sites may be received by the system user through Internet cloud1210 and it would still be within the scope of the present invention.

Again referring to FIG. 13A, retail information is transmitted fromInternet cloud 1210 to MED 1224. As is shown, restaurant information istransmitted on line 1316, event information on line 1318, shoppinginformation on line 1322, and sports equipment information on line 1320.These lines are just representative of the wireless transmission of theretail information to MED 1224.

Preferably, if the system user swipes to the left or the right, or up ordown, or activates an icon (not shown) on the persona backgrounddisplay, the display screen of MED 1224 would change to display screen1336. This display screen includes What's Hot? icon 1328 and a series ofretail information data. As shown, Events information is shown at 1330,Restaurants information is shown at 1332, Shopping information is shownat 1334, and Sports Equipment information is shown at 1336. For each ofthese areas of information, there will be content provided. For Eventsinformation, it will provide information about events that the systemuser is interested in. This information will be provided according totime and date when these events are to take place. Upon clicking on theEvents information area shown at 1330, the system will display thecurated information about events the system user is interested. Further,after going to a particular event, the system user has an ability torate the event and upload that evaluation to system server 1220 andstore such information in system database 1222. The system user may alsopost this information in a commonly accessible location where otherindividuals connecting to Internet cloud 1210 may view it. Further, thisinformation may be uploaded to a remote site that stores informationabout such events and the system user's information may be aggregatedwith information from others.

With regard to Restaurants information area 1332, the system willdisplay curated information about restaurants the system user isinterested in. For example, it could be restaurants serving Southernfood, Greek food, Soul food, vegetarian food, or gluten-free food. Uponclicking on Restaurants information area 1332, screen display will openup the provide listings and information, e.g., content, for the desiredtype of restaurants in which the system user is interested.

Referring to FIG. 13B, generally at 1350, it shows a representativeexample of the display screen when “What's Hot?” icon 1328 is activatedto permit the system user to make certain selections for the retailinformation to be displayed on the display screen. When What's Hot? icon1328 is activated, it will open up screen display 1351 that showsCategories 1352. This screen display permits a system user to set up theretail information he/she wants presented on display screen 1326 and thetype of curated data the system user wants provided on the screendisplay. For example, if the system user desires event information, thesystem user will go to Events section 1354 and check, for example, themusic checkbox at 1356 and/or the sports checkbox at 1358. If either orboth of these checkboxes are checked, event information will be providedat Events area 1330 of display screen 1326. When the system user clickson Events area 1330, it will expand to display content about events thesystem user desires to see. It would be understood by a person ofordinary skill the art that more or less than the events shown at Eventsarea 1354 may be provided and it would still be within the scope of thepresent invention.

If the system user desires restaurant information, system user will goto Restaurants section 1360 and check, for example, the nightclubcheckbox at 1362 and/or the fine dining checkbox at 1364. If either orboth of these checkboxes are checked, restaurant information will beprovided at Restaurants area 1332. When the system user clicks onRestaurants area 1332, it will expand to display content about therestaurants the system user desires to go to. It is understood by aperson of ordinary skill in the art that more than or different types ofrestaurants may be indicated in Restaurants area 1364 personas and itwould still be within the scope of the present invention.

If the system user desires shopping information, the system user will goto Shopping section 1366 and check, for example, beauty checkbox 1368and/or lingerie checkbox 1370. If either or both of these checkboxes arechecked, shopping information will be provided at Shopping area 1334.When the system user clicks on Shopping area 1334, it will expand todisplay content about beauty and/lingerie that may be purchased fromstores offering these type of products. It is understood by a person ofordinary skill in the art that more than the two types of shopping areasindicated at 1366 may be selected and displayed at Shopping area 1334and it would still be within the scope of the present invention.

Categories 1352 may also have a Sports Equipment area similar to thoseshown for Events, Restaurants, and Shopping. The Sports Equipment areawould have checkboxes similar to those for the other Categories andbased on which boxes are checked, content would be available for displayat Sports Equipment area 1336.

The selection of Categories at 1352 will be transmitted from MED 1224 tosystem server 1220 through Internet cloud 1210. This information willthen be transmitted to system database 1222 where it will be stored inthe system user's account. As the system user makes additional changesto the Categories, the system database will be appropriately updated ona periodic basis. Further, the system user may rate the particular eventrestaurant, shopping establishment, or sports equipment and transmitthat rating will not only to the system database but also to a remotelocation where it may be aggregated with information from others andavailable for review and sharing.

FIG. 14, generally at 1400, shows a representative example of theintegration of video streams for integration of video informationaccording to the system and method the present invention. As shown inthis Figure, Internet cloud 1210 receives streaming video data from arepresentative set of video sources. These include Video 1 at 1402,Video 2 at 1404, Video 3 at 1406, and Video 4 at 1406. It wouldunderstood by a person of ordinary skill the art that more or less thanfour video streams may be input to Internet cloud 1210 and it wouldstill be within the scope of the present invention.

Again referring to FIG. 14, the streaming video data are transmittedfrom Internet cloud 1210 to MED 1224. As shown, Video 1 is transmittedon line 1416, Video 2 on line 1418, Video 3 on line 1420, and Video 4 online 1422. These lines are just representative of the wirelesstransmission of the video streams to MED 1224.

Preferably, persona background display 1226 would include video displayarea 1402. Alternatively, the system user may swipe left or the right,or up or down, or activates an icon (not shown) on the personabackground display to display video information on the display screenfor viewing by the system user.

Persona background display 1226 may include an icon or the system usermay swipe the screen to display screen 1404. This display screenincludes video select area 1406. This area includes checkboxes for Video1 at 1408, Video 2 at 1410, Video 3 at 1412, and Video 4 at 1416. Bychecking one or more of the checkboxes, the system user can displayvideo data in area 1402 of persona background display 1226 and a desiredbasis, such as time and date. It would be understood by a person ofordinary skill in the art that more or less than the video streams shownmay be included and it would still be within the scope of the presentinvention.

Display screen 1404, also includes browse icon 1418, which permits thesystem user to browse the Internet for streaming video data he/she wantsto receive in display area 1402. Further, display screen 1404 includesupload icon 1420. This will permit system users to upload videoinformation from MED 1224 and/or from system database 1222 throughsystem server 1222 the system user's own video information. This videoinformation may be uploaded to a remote location for aggregation withother video information and sharing with others. To the extent that thesystem user retains any video information, it may be stored in thesystem database with respect to the system user's account. The systemuser may also rate the video information that may be uploaded to theremote location and shared with others and this rating information mayalso be stored in the system database.

The embodiments or portions thereof of the system and method of thepresent invention may be implemented in computer hardware, firmware,and/or computer programs executing on programmable computers or serversthat each includes a processor and a storage medium readable by theprocessor (including volatile and non-volatile memory and/or storageelements). Any computer program may be implemented in a high-levelprocedural or object-oriented programming language to communicate withinand outside of computer-based systems.

Any computer program may be stored on an article of manufacture, such asa storage medium (e.g., CD-ROM, hard disk, or magnetic diskette) ordevice (e.g., computer peripheral), that is readable by a general orspecial purpose programmable computer for configuring and operating thecomputer when the storage medium or device is read by the computer toperform the functions of the embodiments. The embodiments, or portionsthereof, may also be implemented as a machine-readable storage medium,configured with a computer program, where, upon execution, instructionsin the computer program cause a machine to operate to perform thefunctions of the embodiments described above.

The embodiments, or portions thereof, of the system and method of thepresent invention described above may be used in a variety ofapplications. Although the embodiments, or portions thereof, are notlimited in this respect, the embodiments, or portions thereof, may beimplemented with memory devices in microcontrollers, general purposemicroprocessors, digital signal processors (DSPs), reducedinstruction-set computing (RISC), and complex instruction-set computing(CISC), among other electronic components. Moreover, the embodiments, orportions thereof, described above may also be implemented usingintegrated circuit blocks referred to as main memory, cache memory, orother types of memory that store electronic instructions to be executedby a microprocessor or store data that may be used in arithmeticoperations.

The descriptions are applicable in any computing or processingenvironment. The embodiments, or portions thereof, may be implemented inhardware, software, or a combination of the two. For example, theembodiments, or portions thereof, may be implemented using circuitry,such as one or more of programmable logic (e.g., an ASIC), logic gates,a processor, and a memory.

Various modifications to the disclosed embodiments will be apparent tothose skilled in the art, and the general principals set forth below maybe applied to other embodiments and applications. Thus, the presentinvention is not intended to be limited to the embodiments shown ordescribed herein.

1. A system for configuring the mobile communications device to match apersona a system user desires to portray to third parties, comprising: asystem server that wirelessly connects to the at least one or moresystem user mobile communications devices, with the system serverincluding at least a central processor, memory, and input/outputsubsystems for processing persona information and instructions from thesystem user mobile communications device and processing personainformation retrieved from a system database for communication to eachof the one or more system user mobile communications devices; the systemdatabase that electronically connected to the system server for storingaccount information associated with the one or more system users withthe account information including at least an account number for thesystem users and information for at least a plurality of personascreated and stored by each of the one or more system users on the systemdatabase; the system user mobile communications device that wirelesslyconnects to the system server, with each or the one or more system usermobile communications devices being capable of creating personas foroperating the system user mobile communications devices to match apersona the system user desires to portray to third parties, changingand deleting personas that have been created, wirelessly transmittingpersona information and instructions to the system server for storingsystem user account information of the system database that includespersona information created by the system user mobile communicationsdevice, wirelessly transmitting instructions to the system server forretrieving persona information stored on the system database to match apersona the system user desires to portray to third parties; whereincreating personas includes downloading from a remote location a personaapplication, activating the downloaded persona application, activatingan ADD icon, and inputting at least a persona name, background screenselection, icons links for display on a background screen for accessingmobile applications, selecting an activation mode, and saving thecreated persona information on the system database associated with anaccount number; and wherein changing a created persona includesselecting a persona that has been created and respectively retrievingwith each of the one or more system user mobile communications devicesinformation settings for the selected persona from the system databaselocation associated with the account number for each of the one or moresystem user mobile communications devices, accessing the desiredcategory of information to be changed and changing such information andsaving the changed information with the persona in the system databaselocation associated with the account number for the system user mobilecommunications device.
 2. The system as recited in claim 1, wherein thesystem user mobile communications device includes a smart mobilecellular device, a mobile smart tablet device, a smart wrist cellularcommunications device, or a personal digital assistant.
 3. The system asrecited in claim 2, wherein wireless connection between the systemserver and the system user mobile communications device includes awireless connection via the Internet or the World Wide Web.
 4. Thesystem as recited in claim 2, wherein connection between the systemserver and the system database includes wired or wireless connections.5. The system as recited in claim 1, wherein the system user mobilecommunications device includes input/output subsystems for wirelesslycommunicating electronic resources for providing information forcreating and changing persona information.
 6. A method for configuring asystem user mobile communications device to match a persona a systemuser desires to portray to third parties, comprising the steps of: (a)activating a persona icon of a user interface display of the system usermobile communications device and displaying a list of personas thesystem user has created and stored in system memory; (b) selecting fromthe list a persona to match a persona the system user desires to portrayto third parties; (c) activating the persona selected at step (b) andchanging at least a background of the user interface display, and screenapplications displayed on the user interface display according toinformation stored in memory for the selected persona; wherein creatinga persona includes downloading from a remote location a personaapplication, activating the downloaded persona application, activatingan ADD icon, and inputting at least a persona name, background screenselection, icons links for display on a background screen for accessingmobile applications, selecting an activation mode, and saving thecreated persona information on the system database associated with anaccount number; and wherein changing a created persona includesselecting a persona that has been created and retrieving with a systemuser mobile communications device information settings for the selectedpersona from the system database location associated with the accountnumber for the system user mobile communications device, accessing thedesired category of information to be changed and changing suchinformation and saving the changed information with the persona in thesystem database location associated with the account number for thesystem user mobile communications device.
 7. The method as recited inclaim 6, wherein the system user mobile communications device includes asmart mobile cellular device, a mobile smart tablet device, a smartwrist cellular communications device, or a personal digital assistant.8. The method as recited in claim 6, wherein the method further includes(a) automatically activating a persona for configuring the system userto match a persona a system user desires to portray to third parties;and (b) changing at least a background of the user interface display,and screen applications displayed on a user interface display accordingto information stored in memory for the automatically activated persona.9. The method as recited in claim 8, wherein the system user mobilecommunications device includes a smart mobile cellular device, a mobilesmart tablet device, a smart wrist cellular communications device, or apersonal digital assistant.
 10. The method as recited in claim 9,wherein automatically activating the persona includes automaticactivating according to a predetermined location, or predetermined data,or a predetermined time/date, or automatic electronic activation by thesystem user mobile communication device being exposed to a predeterminedelectronic field.
 11. The system as recited in claim 1, wherein thesystem user mobile communications device wirelessly receives at leastone social media information stream and the at least one social mediainformation stream includes being displayed with at least one personathat has been created.
 12. The method as recited in claim 6, wherein thesystem user mobile communications device wirelessly receives at leastone social media information stream and the at least one social mediainformation stream includes being displayed with at least one personathat has been created.
 13. The system as recited in claim 1, wherein thesystem user mobile communications device wirelessly receives atinformation from at least one retail site and the information from theat least one retail site includes being displayed with at least onepersona that has been created.
 14. The method as recited in claim 6,wherein the system user mobile communications device wirelessly receivesat information from at least one retail site and the information fromthe at least one retail site includes being displayed with at least onepersona that has been created.
 15. The system as recited in claim 1,wherein the system user mobile communications device wirelessly receivesat least one video stream and the at least one video stream includesbeing displayed with at least one persona that has been created.
 16. Themethod as recited in claim 6, wherein the system user mobilecommunications device wirelessly receives at least one video stream andthe at least one video stream includes being displayed with at least onepersona that has been created.